Augmented Reality Event a Real Eye-Opener!
UPA’s Innovative Marketing and Augmented Reality event, held at the Collaborative Labs of St. Petersburg College on July 18th was a real eye opener! Attendees from all areas of packaging had an opportunity to learn about this cutting-edge technology. AR technology has the capacity to change every facet of packaging from equipment repair and maintenance to the final consumer experience. Through their presentation and hands on examples, our expert presenters from OneMagnify and Blue Visual Effects demonstrated their broad knowledge of AR and the marketing strategies for successful implication. It was a highly interactive and thought-provoking experience for all.
Captures the stories of our time together – the learning, sharing and collaborating. Through pictures and brief write-ups, it’s an opportunity to relive tours, events and other activities that you participated in while giving the chance to those who could not attend to experience it virtually.